The famous author of the books Buyology, Brand Sense and Brandwashed- Martin Lindstrom; conducted a study to explore the way a person’s brain responds to a brand v/s. a religion. The findings of this study suggested that people’s brain activity when viewing brand imagery such as from Apple and Harley-Davidson is highly similar to the brain activity when viewing religious imagery. If done correctly, branding is the highest form of persuasion that can bring you and your audience together in a very powerful way.

The question is can mobile be the right choice of medium for branding? How can I enhance my brand value using mobile marketing? Is mobile advertising a perfect knack to match up with my branding strategy? To find out the answers for all these questions, firstly we need to explore how mobile advertising is different.

The novelty of mobile advertising makes it crucial for brands to explore and experiment it at this moment. In a world which is mobile-first, it is quite obvious that the brands that are moving to mobile marketing will not only have first mover advantage but also have a niche of loyal followers prior to their competitors.

Mobile advertising is highly personal and one on one way of communicating. With features like dynamic creative optimization, retargeting, data-driven decision making mobile ads have a huge potential to build your brand image and create awareness.

Not convinced yet? Explore these ideas:

Emotional Appeal Using Mobile:
Yahoo has found that mobile ads achieve a more emotional response than traditional television spots. When it comes to branding, every marketeer aims at touching the hearts and minds of their audience. Thus mobile provides you an appropriate channel to connect on a personal level with your audience and generate a long term value customer-pool.

Precision in Targeting:
Mobile campaigns are served at the liberty of the advertisers, if you are managing your campaign using a self-serve platform like MobiVisits, you are not dependent on external variables unlike as in traditional media. Mobile advertising is performance driven, directed to relevant set of audience. Let’s understand this with an example: if you are selling a cosmetic product specific to women, while using a traditional media you cannot direct your ads specifically to women population but the same is indeed possible in mobile, when the DSP serves you with the feature of gender-based targeting. With mobile, advertising is like SUGAR i.e. simple, understandable, goal-oriented, appropriate and relevant.

Worldwide Reach and High Scalability:
Mobile campaigns allow you to target your audience segment worldwide. With more and more number of people shifting to smartphones, the mobile inventory is increasing by leaps and bounds every year. The easiest and most affordable way to target 2.5 billion of U.S. population is by buying mobile inventory.

Brand recognition and higher recall using branding campaigns:
Mobile marketing is a cost-efficient way of creating brand awareness. While it ensures that people viewed your ad-impressions, it is comparatively less expensive than any other traditional media. By effective usage of frequency capping feature, a brand can decide on how many times they want their ads to be visible.

Final Note:
“A brand is a reason to choose.” -Cheryl Burgess
Branding is about telling your story, mobile provides an opportunity to marketers to reframe their story as per the perspective of each customer. It serves as a peerless opportunity to connect, relate and engage with audience. User engagement and positive image management are proven ways of enhancing sales, revenues and ROI. Undoubtedly mobile advertising has a deep impact on every stage of purchase-funnel. If you have a long term strategy, Mobile marketing needs to be a must part of your marketing mix.

Article By- Neelam Birthare

The End

Pew Research Center data compiled in 2015 indicates that nearly two-thirds of Americans now own smartphones, and ownership levels are the highest among those people with at least some college education. Given those figures, it’s no surprise that mobile recruiting has become a popular tactic among businesses of all sizes.

Here are a few simple tips small-business owners can use to leverage the popularity and efficacy of mobile recruiting:

Assume your jobs are looked at on a Mobile Device.  Nearly 90 percent of professionals surveyed by Glassdoor called their mobile device a critical tool in their job search. One in four also said they’d be deterred from applying for a role if a company’s site wasn’t mobile optimized. Though being a small business can present recruiting challenges in the sense that you can’t offer the “resume-building cache” of an established company, designing the “Careers” section of your business website with a mobile audience in mind can positively impact how candidates perceive your business.

Show candidates what you’re about. Every small business has a story to tell; video is a cost-efficient and highly impactful way to do it — and is conducive to mobile devices. Capture the essence of your company’s “about” page and “career section” with video, instead of relying on text. It will be easier for mobile users to view — and more indicative as to whether your business’s culture and values align with what candidates seek.

Match your design to the most desired candidate. A mobile-friendly site isn’t just about ensuring that the layout of the Web page accommodates mobile screen sizes. It must also be functional to your target job seeker from a mobile device. For example, iPad users may not be able to access websites that rely on Flash technology.  Pages that contain too many images may load slowly on a mobile device — or not at all. Job descriptions with too much text may be hard to decipher on a mobile device.

Though your website’s analytics can indicate the types of devices your audience uses to search, consider the nature of your business, and your most desired candidates.  For example, TechTimes reports that contrary to the perception that Apple is a brand for early adopters, millennials favor Android smartphones.

Make it easy to apply. Applying for a job on a mobile device should require no more than two clicks to complete. Most candidates won’t have access to a cover letter or their resume on a mobile device. Give candidates the ability to apply with a LinkedIn profile. Though you may want to request a formal copy of their resume later in the pre-interview process, this simple means to submit interest in a job allows you to capture candidate contact information and view his/her high-level qualifications to determine if he/she is an applicant you want to learn more about.

Use text to your advantage. Mobile users are accustomed to communicating by text. Simplify the time and expenses associated with recruitment by leveraging automated text messages instead of phone and mail. Text messages can be used to acknowledge receipt of a candidate’s application, request available times for a phone interview, send links with directions for an interview, and remind him/her of upcoming meetings.

Create a relationship with interested candidates.  Nearly 45 percent of mobile job seekers who responded to the Glassdoor survey said they want to receive alerts from companies with open positions that match their skills. Keep the lines of communication open to job seekers who were interested enough in your company to apply for a role — even if they weren’t selected for the position. Even if they are not looking for a role, remember that they can easily forward your text message to a friend or co-worker that may have similar skills, and is open to new opportunities.

Mobile recruiting isn’t difficult for small businesses to leverage, but it can level the proverbial playing field that small businesses sometimes face when competing with larger companies for top talent. Follow these simple mobile recruiting tips to find more cost efficiency within your hiring processes, and potentially, more connection with qualified applicants.

Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm. She has more than 20 years experience in the bankcard industry in marketing, direct sales and sales management. Check her out on Twitter.

iOS 8 may look pretty similar to iOS 7, but it’s the most feature-packed update Apple has ever released.
Check out 25 of the best tips, tricks, and hacks to master iOS 8 better in your Business

Because 91% of all people on earth now have a
Mobile phone and 56% of these are Smartphone users
and 64% of Smartphone owners are now using their
mobile devices to shop online, ( source Comscore )

The growth of this new Mobile Consumer:

Desktop sales are on the decline as sales of mobile devices rises exponentially
Smartphones are no longer the elusive gadgets meant only for technology geeks,
they are fast becoming a part of everyday life of everyone around you.

According to Smartonline,  Feb 2012, more smartphones
were sold than desktops and laptops combined and here
we are not even talking of tablet sales.

Here are some more figures to chew on –

• Pew Research, Jul 2011 states that, in the US, 35% of adults,
  that is a whopping 84 million people use Smartphones.
• Even in Canada, according to comScore, Nov 2011, nearly half of
  the 20 million phone users have said that they use a Smartphone.
• According to IDC, Sep 2011, even the European market for Smartphones
  mirrors this growth trend.

As per IDC, Jan 2012, not only are mobile sales on the rise,
but sales of desktops are not showing any growth. On the contrary,
they are either the same as before or have declined. In the last
quarter of 2011, the United States saw the worst growth
in sales of desktop units since 2001.

Having put forth and studied this new strategy,
the fact still is that desktops are not completely out
of the picture. Actually, there are more
desktops in use than mobiles.

This adds to the complexity of business, because businesses
with an online presence have to cater to both types of users,
mobile users as well desktop users.

Capability of devices is on the rise, while their cost is reducing

Changing technological trends and advancement and
the ever increasing competition is encouraging innovation.
There are people who are loyal to a brand and are even
willing to pay a higher price for high-end features.

But, this has not stopped mobile manufacturers from
enabling these features and making high-end features
available on lower cost devices. Also, there are a lot of
older versions that people are ready to buy at lower prices,
thus increasing the availability of mobile devices to more people.

This iterates the fact that websites need to be developed
such that, they enable the same user experience to users
on varied devices, whether it is a desktop, a Smartphone or a tablet.

Increasing usage of mobile devices in day-to-day lives.

Earlier mobile phones were primarily used for making calls and sending messages.
Later on the phones also doubled up as a camera and consoles to play games.
But now, with more and more people using mobile devices and the easy
availability of information on the net, usage of mobile phones has expanded
to include working, shopping, social networking, etc. As per projections
by IDC, Sept 2011, by the year 2015, number of people using mobile devices to
use the web will exceed those using desktops to do the same.

Keeping this in mind, forward-looking companies are already working towards
implementing web strategies to allow usage of mobiles for both work as well as recreation.

Mobile eCommerce is on the rise.

Here are some more data to re-enforce the fact usage of mobiles for eCommerce is on the rise.

• According to comScore, Dec 2011, two out of every five users who use Smartphones,
  have used their Smartphones to buy online.
• One of the world’s largest online payment company, Paypal reported amazing figures.
  According to them, there was an increase of 516% in purchases on Paypal through
  mobile devices on Black Friday in 2011 as compared to 2010.
• As per Wall Street Journal, Sept 2011, by 2016, users will
  spend more than 31 billion USD via mobile devices.

Is your Website Smartphone Friendly?
Most Small to medium sized Business today
have websites that were built primarily to display on
Desktop Computers and laptops, not for small screen devices
like Smartphones and Tablets.

While this provides a “usable” Mobile experience,
it’s far from ideal and what your customers could
be experiencing elsewhere.

Website Test
If you would like to test you website and how it
looks on Various devices then checkout our FREE Website Tool

Test your Website Here

People might as well be surgically attached to their email,
and the failure to respond to a work related message
within five minutes can be seen as a serious offense.

When we think of mobile accessories, the first thing that comes to mind might be headphones and music/entertainment related items, or maybe fashion cases, but there are a lot of accessories out there that can make phones, tablets, and laptops even more efficient in the work place.

Here are a few ideas..

Touch-Screen Friendly Gloves

Touch Screens can make navigating tablets and phones super-efficient, and touch screen-friendly gloves can only increase that efficiency. Whether you want to avoid fingerprint smudges or just suffer from an over-air-conditioned work place, you can comfortably where gloves without having to remove them to use your touch screen devices.

Foto.sosho

Showing that celebrity product lines can be useful for serious business-folk, Will.i.am’s foto.sosho is great for those who use their mobile devices for work related photography and software editing. The accessory enhances the megapixel power of the iPhone from 8 to 14, provides better flash, and comes with instant social media uploading options. This is great for streamlining your photo and software creation, editing, and sharing.

Sound Amplifiers

If you only have $10 to spend on office tech, get a sound amplifier for your cell phone.
This is perfect for speakerphone calls, so if you often have client or conference calls,
but don’t want to be confined to the one room in the building with a decent
speakerphone, get a sound amplifier, carry it everywhere, and increase
your speaker output by up to 12 decibels.

 Multitasking

There are tons of charging hubs that allow you to charge all your devices
at once (which is almost necessary with how much we use electronics and
how much battery power they use). But the Ipega audio dock allows you to charge multiple devices
(with multiple plugs), while also acting as a speaker enhancer  and stand holder.

So while some workplaces still view technology as a distraction,
there are a lot of ways to enhance your technological productivity at work.
It’s all about finding the right accessory for the job.

This means using wireless technology to run and
operate your business more effectively and efficiently.
If you are thinking about making that jump, we can help
you evaluate the needs of your company
and plan the best solution for you.

Mobile Small Business

Starting up a business, big or small, is no mean feat. It requires a good amount of effort and time from your end. This includes long hours of hard work and careful planning of future business needs. Hence, good mobility is a requirement that every business owner must meet – to ensure that no business roles and objectives get overlooked. For small business trying to make a name in the market, reliable connectivity is one of the keys to success.

Mobile Phone Service

Choosing a good mobile connectivity provider can assist in the following:

• Mobile connectivity. Stay connected with your business partners, peers and clients and get important e-mails and updates through mobile devices like iPhone,Blackberry and Palm Pre.

• Customisable data plans. Access important work data and files no matter where you are by using data plans from your mobile phone network. Depending on your business needs, you may get plans that include domestic or global data plans.

• International calling options. You can add international calling and data plans into your existing service – whether your company is aspiring to or already going global.

Mobile Business Connectivity for Growing Businesses.

We can offer a business communication solution that can grow with you as your business grows. Using a wireless phone is the ideal choice as it can adapt to your changing needs. Keeping the interests of your clients should be your main focus, so you need to have a business communication solution that can integrate that needs as part of your wireless strategy.

Mobile Business Connectivity Options

There are a number of mobile technology products and solutions we can provide a business

• GPS  Tracking/Navigation, for tracking employees, fleet operations and more. GPS has become a standard feature in many modern smartphones.
• Wireless VOIP Phones. VoIP (Voice Over Internet Protocol) is a cost-effective way to make international and high-volume calls over the internet. Eliminate long distance phone charges.
• Virtual PBX Systems. This will allow you portray a single professional image to your clients and also allow communication and connectivity of calls between the members of staff within the business
• In-Car PC Systems. This will allow a business to process data on the move and access key business files remotely.

Reliable, effective and scalable business communication solutions are critical to any successful business venture. Traditional landlines simply can’t compete with the flexibility of mobile business phone services.

The post Mobile Business Strategies and the way forward for your Business first appeared on Technology in Business.]]> https://www.technology-in-business.net/what-is-mobile-enterprise-and-why-its-so-important-to-your-business/ https://www.technology-in-business.net/what-is-mobile-enterprise-and-why-its-so-important-to-your-business/#respond Sat, 02 Mar 2013 11:39:40 +0000 https://www.technology-in-business.net/?p=5379 ?? Today’s typical business is becoming more mobile through the use of a growing number of interconnected mobile devices that are[...]

There is a fast growing demographic of users using their smartphones to
access the internet, its essential for your business to ensure that your
website is available to these new users or is smartphone friendly, if your current website is not
mobile friendly then dont dis pair you can create one in less that 5 minutes
if you follow the steps outlined in this video, also not all tools are free.

This Video focuses on the opportunities and risks the new mobile workforce will create
in terms of the recent advancements in mobility. It outlines the new increased opportunities
for business as well as the challenges for business to ensure their data is secure as it
becomes more available in an increasing mobile workforce environment.

Mobile friendly or Mobile compatible Websites

A great video outlining the importance of having
a mobile friendly or compatible website
as more and more internet search is being conducted on mobile devices like smartphones.