If you have an existing website or need to create
a new website then we have created a list of
essential features we believe a website
should have in 2013.
You will need a website that has the following features:
1: Its manageable: Enabling you to manage your own content,
Being able to manage your website content means you can satisfy the
demands of today’s customers who are more internet savvy and want the latest product
and service information, so you need an easy to use Content Management system
or CMS built in behind your website, so that you can keep your website up to date
with the latest product updates and information, a web based CMS will enable
you to achieve this simply.
2: Is available: A website that is available to all of your customers 24/7
Have a website that is compatible with an ever increasing range of portable devices
your customers are using to access the internet today, So ensure your
website is mobile-friendly for this new an emerging user segment in 2012.
3: Is Compatible: A website that allows you to push your offers out automatically via the various
Social Media channels like ( Twitter & Facebook ) will provide an advantage, So you need to
ensure your new website can integrate all of the top social media channels allowing for the automatic
publishing of content across multiple channels from one location; your Website.
4: Is Searchable: Has a structure that is search engine friendly and also has automatic
sitemaps to ensure high search engine rankings.
5: Is Share-able: Allows your visitors collaborate and share your offers via their preferred social media channels;
this is particularly important as more and more people are using social media
as part of their purchasing decision. Also the search engines have begun to place more
importance and relevance to social media activity. So allow your customers to share
your offers with their peers direct from your website.
6: Is Extendible: Ensure your website is extendible, lots of websites today are built on top of
platforms like WordPress; these platforms have a plethora of Free plugins and
extensions available to extend their functionality, so ensure your website is extendible
and can therefore grow as your business grows.
In Short:
To summarise everything , you need a website that you or your immediate staff can control
content wise, is accessible to everyone no matter what device they are using to connect to the internet,
its also compatible with all of the latest social media channels, allows your customers
share your offers, can notify the search engines automatically each time you update it,
is extendible and can grow as your business grows.
The solution
Next generation websites are solution to all of these requirements:
Our associates over at Next generation websites offer a number of choices and
provide a complete service and can help you upgrade your website to the next generation.
See their website upgrade Packs here: